Temple of the Sun SEO

Growing organic search visibility through content and technical
In Bed Store case study feature image

the client

Founded in 2014, Temple of the Sun is a Byron Bay based jewellery brand realised by creative couple Yonna Derofe and Darren Gallant. Built on their love of cultural antiquities, art, design and a genuine passion for doing things differently, all pieces are designed to carry story and meaning, either through motifs and/or precious gemstones.

the brief

Temple of the Sun engaged with 30Acres for a website update and re-theme on Shopify, plus an omni-channel strategic approach to digital marketing, with the aim to increase conversion rates considerably. As part of the re-theme and ongoing marketing retainer, SEO was a strong focus in driving qualified traffic to the site, however was not a channel that had been paid much attention to date.

In Bed Store case study feature image

how we helped

Our ongoing SEO strategy focused on the areas we identified the most opportunity for the brand in gaining organic visibility; through Content, and Technical SEO. Link earning strategies were recommended for the client to implement. As part of the re-theme, we conducted an audit of the previous site to inform optimisations for the build, including keyword research, a content gap analysis, and best practice technical setup.

1. Content - New page creation and existing pages optimisation

A number of opportunities were identified through our keyword research and content gap analysis. This helped to inform optimisations across the different query types; transactional, navigational, and informational.

As a result, we were able to recommend:

  • the creation of new sub-categories, as well as optimisations to website hierarchy and navigational menus
  • Updates to meta data, title tags, content, and internal link anchor text for existing pages to better rank for relevant queries
  • Blog content briefs provided to the client for implementation, with recommended structure, keywords, and direction, based on search demand for informational and inspirational content

2. Technical SEO

The main implementations during the project were the following:

  • Shopify default issue – Improving the internal link structure & avoiding duplication on product pages
  • Fixing duplicate content and indexation issues
  • Internal linking to subcategory pages, through the mega menu, related links on collection pages, as well as HTML sitemap
  • Broken links and legacy URL redirections from on-page content as well as past deleted pages that had value.
  • Broken links and legacy URL redirections from on-page content as well as past deleted pages that had value.
digital marketing

digital marketing

the result

Organic traffic to Temple of the Sun increased by 94% YoY, and achieved strongest results for the brand to-date for non-branded traffic to the site, increasing over 200% YoY in January 2020.


Increase in YoY organic traffic


Increase in YoY non-branded traffic

In Bed Store case study feature image
In Bed Store case study feature image
"I love working with 30Acres. They are always thinking outside the box, both creatively and technically."
Ali Worrall

Ali Worrall

Ecommerce Manager, Tiger Mist
check out the site

reach out.
we’re into it.

Hands together illustration
Want to innovate and scale? Sounds like our kind of conversation.
Tell us your goals and we’ll see how we can help.
Sounds good