Interiors Online SEO Improvement

A content plan to build organic traffic for this furniture store.
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the client

Interiors Online (as the name would suggest) is a purely online interiors retailer. Australian owned by South Australian couple David and Lisa Paley, Interiors Online hosts curated collections of inspirational "on trend" indoor and outdoor furniture and decor. 

With a huge inventory and a range of styles, Interiors Online features thousands of hand selected items representing the best of Australian and international design.

the brief

As a purely online retailer, SEO Is a huge priority for Interior’s Online. 

Improving SEO is a long term, ongoing project. The SEO improvements for Interiors Online started in March 2017 which grew their visibility exponentially (especially March - August 2018) until October 2018 - when Google updated their algorithm. There was a sudden drop in visibility due to this.

Our new SEO goal was to stabilise Interiors Online’s visibility from the sudden change, to avoid it dropping further.

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how we helped

We focused our strategy on improving the website EAT (Expertise, Authoritativeness and Trustworthiness) through website on page elements, and also by using décor industry collaborators to add authority to our content.

We updated the blog post format to make it more accessible to our audience and easier to read. The content created on the blog section was based on audience interest topics & search demand and was amplified via paid social.

We also ran a UX audit and a customer qualitative research and adopted the insights through website improvements to improve the UX and conversions.

brand strategy

brand strategy

digital marketing

digital marketing

Amplification of content on the client's marketing channels.

the result

After the initial drop in results, the new SEO plan managed to stabilise the client’s visibility. Since June 2019, Interiors Online has been getting their best Google visibility results since we first saw the drop in October 2018. As of February 2020, we are have caught up and transcended the previous results from  August 2019 (which was the best ever recorded SEO results to date at the time).


Increase in Traffic Value


in blog page sessions

+ 531%

in new blog users

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The Ministry of Interiors, the hub of IO's content.
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"I love working with 30Acres. They are always thinking outside the box, both creatively and technically."
Ali Worrall

Ali Worrall

Ecommerce Manager, Tiger Mist
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