the client
Founded in 2007 by two sisters, Alana and Stevie Pallister, as a retail store in Melbourne, Australia. Today, Tiger Mist has grown to become a leading online global fashion destination with a cult social media following and is stocked by major retailers worldwide.
Tiger Mist draws inspiration from pop culture icons to viral street style, and strives to empower women and deliver an entire wardrobe, regardless of where she lives in the world or what her personal style is.
the brief
With over 15,000 products and hundreds of new items added each week, Tiger Mist required a migration to Shopify Plus that could manage the business’s exponential online growth and increasing requirements.
With significant volumes of traffic and transactions generated daily, it was vital that the migration did not disrupt daily operations.
how we helped
The migration to Shopify Plus required many custom elements which we implemented, including PIM integration, custom app development, new inventory and warehouse integrations, custom front-end theming and deep social integration.
We also created a custom, world-first Shopify integration with Emarsys, a leading customer engagement platform
brand strategy
design
development
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the result
Tiger Mist was successfully migrated to Shopify Plus with zero downtime. The business saw an immediate jump in conversion rate, resulting in the best month of performance in the month immediately after launching, delivering thousands of daily transactions. 'Middly', 30Acres PIM integration delivered immediate productivity and workflow gains, setting the business up for global expansion.
+15%
Improved conversion rate YoY
+110%
Sale Revenue
+17%
Improvement on quarterly revenue YoY
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