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Don’t Just Hit “Send All”: Smarter Segmentation for Q4

As Q4 ramps up, inboxes get louder. Every brand is fighting for attention, and the temptation is strong: load up your biggest promotion, hit send all, and hope for record revenue. But here’s the re...

Supporting Positive Change for Marine Life

At 30acres, we’re proud to be a 1% for the Planet partner, supporting organisations driving real environmental impact. One of these is Positive Change for Marine Life (PCFML), a local not-for-profi...

30Acres is Officially B Corp Certified, Here’s What That Really Means

At 30Acres, we’ve always believed in building more than just eCommerce solutions. We’re here to create a business that’s thoughtful, responsible, and driven by values. Today, we’re proud to share t...

Why Your Business Needs an Optimised Google Business Profile in Australia

When someone searches for your business or services online, there’s a good chance their first stop isn’t your website, it’s your Google Business Profile (GBP), previously known as Google My Busines...

From Pop-Up to Powerhouse

How smart Sign-Up Forms Drive Flows, Segmentation & Growth Beyond Q4. Too often treated as a one-time discount pop-up, they’re actually a powerful tool for driving long-term engagement and grow...

Accessibility Isn’t Optional: Why It Belongs in Every Shopify Store Strategy

As Shopify developers, designers, and strategists, we spend a lot of time thinking about how people interact with online stores - what they notice, what they don’t, and what gets in the way. One th...

Smarter Stores Start with Shopify Magic

If you’ve spent any time in the Shopify admin lately, you’ve probably noticed something new - AI-generated descriptions, suggested subject lines, automated replies, even blog post starters. Shopify...

Your Essential Guide: Measuring & Improving Brand Awareness for True Brand Health

Brand awareness isn’t just a marketing buzzword, it’s the foundation of long-term brand success. When people recognise, recall, and trust your brand, everything from website traffic to conversion r...

From Search Engines to Answer Engines: SEO in the LLM Era

Introduction: The SEO Paradox Search engine optimisation (SEO) never stops evolving—but in 2025, it feels more like a revolution than an evolution. With the rapid rise of large language models (LLM...

Why Early Q3 Is the Best Time to Fix Your Email Flows

Get ahead of Q4 chaos by optimising now - while it still counts. Early Q3 is a curious time in eCommerce. It’s quiet. Too quiet. Sales might dip, customer engagement slows, and inboxes start...