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We're a SEMRUSH 2020 Awards Finalist

30Acres has been nominated for the Best Content Campaign in the SEMRush Search Awards 2020 for our work with long-standing client Interiors Online.

It is an exciting time in our office and it feels great to celebrate this recognition as a team and commend everyone involved for a lot of hard work and dedication.

Some recent blogs from Interiors Online Content Marketing.

We wanted to create blog content that was both inspirational as well as informative, and that would be applicable to a large target audience. Keeping things relevant for our audience by focusing on seasonal trends, updating existing blogs and filtering outdated content was a big part of this process. Quality over quantity gave us a shift in focus in the past year, allowing us to streamline the amount of content on the site.

The main goals of the Interiors Online blog was to see a consistent year on year increase in organic traffic and assisted conversion. We put in place a strategy that has generated excellent results over the past 12 months, with a +135% increase YoY in assisted conversions, and a +88% YoY increase in organic traffic driven from blog landing pages.

Key points from our strategy:

  • Seasonal data driven campaign approach
  • Content gap and search opportunity analysis
  • Channel integration / content amplification
  • Quality over quantity approach to content: avoiding content cannibalisation and focusing on improving the expertise, authoritativeness and trustworthiness of the blog.

 

Good luck to all nominated in the awards ceremony tomorrow!  

indy

by indy

October 18, 2020

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