We're a SEMRUSH 2020 Awards Finalist

30Acres has been nominated for the Best Content Campaign in the SEMRush Search Awards 2020 for our work with long-standing client Interiors Online.

It is an exciting time in our office and it feels great to celebrate this recognition as a team and commend everyone involved for a lot of hard work and dedication.

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We wanted to create blog content that was both inspirational as well as informative, and that would be applicable to a large target audience. Keeping things relevant for our audience by focusing on seasonal trends, updating existing blogs and filtering outdated content was a big part of this process. Quality over quantity gave us a shift in focus in the past year, allowing us to streamline the amount of content on the site.

The main goals of the Interiors Online blog was to see a consistent year on year increase in organic traffic and assisted conversion. We put in place a strategy that has generated excellent results over the past 12 months, with a +135% increase YoY in assisted conversions, and a +88% YoY increase in organic traffic driven from blog landing pages.

Key points from our strategy:

• Seasonal data driven campaign approach

• Content gap and search opportunity analysis

• Channel integration / content amplification

• Quality over quantity approach to content: avoiding content cannibalisation and focusing on improving the expertise, authoritativeness and trustworthiness of the blog.

Good luck to all nominated in the awards ceremony tomorrow!  

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